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0 1 14

What does South Rail's #AskEddie Twitter experience tell us about corporate social media strategies

On 12 July, a 15-year old work experience chap, called Eddie, took the reigns of beleaguered Southern Rail's Twitter feed.  He nailed it...

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unknownx500

3 1 8

Country specific content needed

It is pretty common that we as PR consultants receive German translations of English-language PR content with the expectation to use it...

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unknownx500

0 2 10

Want to negotiate well? Then take your ego off the table!

Many years ago I worked with the most brilliant negotiator and mentor. His strategy was 'get close, agree a line in the sand privately...

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unknownx500 mikecogh

1 1 0

China Blocks Winnie the Pooh

China is known for its extreme censorship, and this week it went one step further. The government has banned any mention or image on...

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unknownx500

0 1 7

What's the value of a 'brand' to your external community?

I read an interesting article last week on the topic of corporate transparency after Uber's CEO was forced by his investors to step down....

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unknownx500 Vanity Productions

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