Twitter announced yesterday that it will be axing its video-sharing platform Vine, four years after its launch.
Twitter has not yet given a reason as to why it has made this move but did announce it was cutting back its workforce following slow growth.
The reason for the slowed growth may be attributed to the rise in similar apps such as Boomerang and Viddy as well as Twitter's acquisition of Periscope.
Vine will close down over the upcoming months and it will be interesting to see if Vine stars such as Jerome Jarre and KingBach will take their work to other platforms and if so, where.
All that's left to do is watch this space...
Twitter has announced it is to close its video sharing service Vine about four years after it launched.