Is the feedback from M&S customers. Hence the title of their new marketing campaign is 'spend it well'. Not sure how that is going to go. I love M&S mostly for their food but I do buy my grandchildren's baby clothes there. I do it because M&S has better quality than many of the others and that is the reason I go.
Marks and Spencers has had many ups and downs in the last few years. Its food is great, its clothes are OK but somewhere along the line they abandoned their core customers and they went elsewhere never to return.
'Spend it well' sounds like something my mother would have said to me with a knowing look on her face. It used to annoy me then and slightly irritates me now. If I want to spend then I want to be free to spend it madly, frivolously or well but I am not sure I want to be reminded every time I go into M&S to 'spend it well'.
I am off to collect something from M&S that I ordered on line before the new mantra kicked in. Feeling guilty already because I am not sure this was a 'spend it well' purchase!
We try to speak to thousands of customers every week and we wanted to find one commonality that ties them all together, regardless of age or gender. What we found is that every M&S customer acknowledges life is short and that you have to spend the time you do get here on great experiences. It will completely replace ‘Only M&S’ because that old slogan just didn’t have the motivational or call-to-action qualities that ‘Spend It Well’ does.