For years I've wondered whether the paths of PR agencies and management consultancies would somehow converge, and I still think it's a distinct possibility.
Our (PR) advisory services for corporate and institutional clients concerned with reputation and stakeholder engagement are not a giant leap for consultancies offering business transformation strategy, and I've seen a number of professionals leap from one side to the other with success.
Such a convergence seems less likely on the marketing communications side of our business, but even this "safer" space is clearly vulnerable to digital disruption - may just be a matter of who optimizes first.
As everything I write here, this is just my personal view - but while the clash of management consultancies and the big holding companies may be "overstated", I think prudent PR agency bosses will keep tabs on who's visiting their clients.
Analysts at Berenberg concur with WPP that the risks presented by management consultancies to established agency groups are "overstated".