For years I've wondered whether the paths of PR agencies and management consultancies would somehow converge, and I still think it's a distinct possibility. 

Our (PR) advisory services for corporate and institutional clients concerned with reputation and stakeholder engagement are not a giant leap for consultancies offering business transformation strategy, and I've seen a number of professionals leap from one side to the other with success. 

Such a convergence seems less likely on the marketing communications side of our business, but even this "safer" space is clearly vulnerable to digital disruption - may just be a matter of who optimizes first. 

As everything I write here, this is just my personal view - but while the clash of management consultancies and the big holding companies may be "overstated", I think prudent PR agency bosses will keep tabs on who's visiting their clients.