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What does South Rail's #AskEddie Twitter experience tell us about corporate social media strategies

On 12 July, a 15-year old work experience chap, called Eddie, took the reigns of beleaguered Southern Rail's Twitter feed.  He nailed it...

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China Blocks Winnie the Pooh

China is known for its extreme censorship, and this week it went one step further. The government has banned any mention or image on...

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Why Snapchat is the future of social - even for B2B tech companies!

Despite the sceptics, Snapchat has grown into one of the most popular social media platforms thus far. 

Gone (mostly) are the days when...

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TV and Twitter

If you'd asked me a couple of years ago what I thought of Twitter I'd have quipped that I thought it was a 'nice idea but people have...

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